Acceptance and expectations
of full-electric vehicles

Bosch survey: U.S. new car buyers believe full-electric
vehicles are moving mainstream

New study shows there's a growing acceptance and desire for full-electric vehicles, but high expectations for the technology the auto industry must address.


Bosch released a new research study based on a survey conducted among 1,000 U.S. based new car buyers, aged 18 and older, who purchased/leased at least one vehicle within the last five model years, and intend to purchase/lease a new vehicle again.


New car buyers believe full-electric vehicles are coming... and soon

62%

of new car buyers believe they will own at least 1 full-electric vehicle in their household within 10 years or less

Of those who anticipate having a full-electric vehicle in their household at any point in their lifetime,

71%

believe all of their household vehicles will be full-electric vehicles within 15 years



Top 5 purchase criteria for full-electric vehicles

The survey further revealed new car buyers’ top purchase criteria for full-electric vehicles, which consisted of

  1. Reliability
  2. Distance between re-charging stops
  3. Time required to re-charge
  4. New car purchase price
  5. Cost of repair/maintenance

These top five criteria were followed closely by costs to re-fuel and insure.


The auto industry must address the high expectations of new car buyers

While new car buyers are open to the idea of owning a full-electric vehicle, there are considerably high expectations that the auto industry must address.

As the research showed, existing new car buyers’ perceptions do not match the current production of and options for full-electric vehicles as well as capabilities of today, particularly in terms of range and time to recharge.

“... whether customers desire a traditional internal combustion engine, a full-electric vehicle, or a hybrid of the two, automakers continue to turn to Bosch for the leading technologies for the power-trains of today – and the future.” - Mike Mansuetti

The era of choice remains

Despite the growing acceptance of full-electric vehicles among new car buyers, a significant subset of respondents, 32 percent, indicated they are not interested in purchasing or leasing a full-electric vehicle within the next 15 years, signaling a preference toward other powertrain options.

As consumers decide between traditional gasoline powered vehicles and full-electric vehicles, Bosch is primed to continue offering advanced solutions for multiple powertrains. Ultimately, this allows consumers the freedom to choose what’s best for their lifestyle.

“For more than 130 years, we’ve been ahead of the curve in providing our customers with the most advanced powertrain technology,” said Mike Mansuetti, president of Robert Bosch LLC. “So whether customers desire a traditional internal combustion engine, a full-electric vehicle, or a hybrid of the two, automakers continue to turn to Bosch for the leading technologies for the power-trains of today – and the future.”