Transforming mobility

Bosch at the 2019 North American International Auto Show

January 14-17, 2019 | Detroit, MI

Bosch delivers innovative and integrated system solutions that energize the powertrain of tomorrow, enable connectivity and empower the automated drive.


Find out how Bosch is teaching cars to drive, bringing seamless connectivity to mobility, and driving forward the integrated development of electromobility.

Explore our virtual showcase below to learn more Bosch's highlights at the 2019 North American International Auto Show (NAIAS) in Detroit, Michigan!

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Five Questions on What’s Changing Connected Mobility

A conversation with Bernd Heinrichs, Chief Digital Officer, Mobility Solutions business sector, and member of the executive management, Connected Mobility Solutions division

Connected mobility is no longer just about in-vehicle connection. Bernd Heinrichs, Bosch Chief Digital Officer, Mobility Solutions business sector, and member of the executive management, Connected Mobility Solutions division, provides perspective on the evolving world of connectivity that will more closely link and inspire technology solutions to enhance people’s lives.

Connectivity is establishing itself as an integral part of daily life, from smart home applications to automotive and beyond. As it rapidly evolves, what is it about connected mobility you find intriguing?

Connected mobility goes far beyond the connection into vehicles. It’s about linking a person’s entire experience, from the moment they step outside to the moment they reach their destination – and beyond. People want to get from Point A to Point B in an efficient, stress-free way. The future will be multimodal, which makes that scenario more complex. The day might begin with someone riding a bicycle to a train station, taking the train, and then taking a scooter to their destination. This evolution is fascinating, and it introduces new possibilities for building connected solutions to enhance the whole experience.

What do you consider the “smartest” mobility advancement of the last five years?

While it’s difficult to pinpoint a single advancement, the outstanding thing is the way mobility is becoming more dynamic. The combination of connected, automated and electrified technologies is enabling significant change. Along with shared mobility, this combination is leading us to new, very smart connected mobility solutions.

What is most compelling about connected cars?

When we talk about connected cars, we’re not talking an individual connection only to the cloud. We’re talking about the vehicle being connected to other cars, to the environment, to the enterprise, to the home. That’s what’s most compelling to me. Connectivity is end-to-end, not a one-to-one relationship. Connected cars are built on hundreds of data sources, which can be translated into data used to generate valuable services and capabilities, like Perfectly keyless or community-based parking.

How do you think industry collaboration will change the way we think about the potential of connected mobility?

In my opinion, partnerships are essential and beneficial for the industry. Bosch has forged relationships with companies like Mojio and SPLT, which makes us faster, more comprehensive and more easily able to develop offerings for the market. This is a major factor for success in connected mobility.

What differentiates Bosch’s approach to connected mobility?

We already develop and provide technology and solutions across sectors – mobility, industry, energy, residential – so we can address connectivity in a unique way. For us, it’s essential to combine and connect what is happening in a household, for example, to what is happening in a vehicle and in mobility, at-large. Our broad expertise and experience in providing solutions to OEMs, cities, enterprises and consumers gives us a differentiated perspective and powerful position to build upon for the future.

In In June 2018, Bosch announced a strategic investment in Mojio, a technology platform and SaaS provider for connected cars, as well as an innovation agreement to co-develop a suite of advanced connected car services.

Mojio CEO Kenny Hawk shares his thoughts on how industry collaboration will change the way we think about connected mobility:

Collaboration is fueling the future of connected mobility, and 2019 is shaping up to be a breakthrough year. Major OEMs are striking unexpected partnerships with competitors, new electric vehicle brands are disrupting the status quo and Tier 1 Suppliers (like Bosch) are uniting with high-tech startups and growth companies (like Mojio). Savvy consumers are already leveraging the power of connected mobility (and the data that is generated as a result) to save money on their insurance premiums, keep their families safe on the road, and to make the most of their time and money via ride-sharing and peer-2-peer car-sharing apps and services. In terms of the way we think of the automobile, the whole idea of car ownership is evolving as new models emerge and the promise of car data monetization takes shape. Industry collaboration is quickly becoming the new norm. The industry players that embrace this new wave of thinking will be the biggest winners.

The Power of Electrification: What’s ahead for the market, the industry and the consumer

A conversation with Li Jiang, Director, Advanced and System Engineering for Powertrain Solutions

Electrified powertrains will enable smart and sustainable performance now and in the future. Li Jiang, Bosch director of advanced and system engineering for Powertrain Solutions, provides perspectives on the tipping points that will impact the development, adoption of and long-term shift toward electrification.

How quickly will the shift to electric powertrains happen?

Every market has its unique characteristics, determined by legislative environments, consumer choices, readiness of infrastructure, and many other factors, so there isn’t a one-size-fits-all solution to powertrain approaches and development. At Bosch, we work with customers globally to provide the system solutions for the technologies that are preferred or required in the market; this allows consumers to make the choice that best fits their specific needs.

How will the U.S. market iteself need to adapt to accommodate a growing number of electrified vehicles on the road?

There are two primary considerations in the U.S. market: consumer acceptance and infrastructure readiness. Consumers need to be comfortable with the technology. It will be a shift for many, as the driving experience in an electric vehicle can be different than that of an ICE vehicle. Addressing range anxiety also is a critical factor. In conjunction, and to help solve for these consumer issues, the country’s charging infrastructure will need to improve and expand.

What are the biggest opportunities for automakers investing in electrified mobility?

The mobility business sector is evolving, and new automakers and business models have emerged. There are different combinations of technologies many are pursuing in this new mobility era: for example, linking electrified and autonomous technology, introducing new services or completely overhauling the traditional ways consumers purchase, own or maintain their vehicles. The Bosch team has worked on more than 30 production projects with car makers around the globe, and we’ve helped to accelerate electrification with increasingly efficient and economical solutions.

What do car buyers need to know about electrification and its potential to encourage consideration in the purchase process?

There’s a lot of education and information available in the market to help them better understand the technology. We’re all more familiar with the technology, and now we have to encourage consumers to take the step to experience it. Being behind the wheel of an electric vehicle will be the best way to experience the technology.

How the Autonomous Technology Revolution and Evolution are Driving the Future of Mobility

A conversation with Angela Dragan, Director, Marketing and Business Strategy, Chassis Systems Control

In the quest to deliver safety, comfort and convenience on the path to an accident-free future, automated technology continues to evolve. Angela Dragan, director of marketing and business strategy for the Bosch Chassis Systems Control division in North America, sheds light on the successes that are paving the way for continued investment in and consumer adoption of automated vehicle technology.

How has the autonomous vehicle discussion changed in the last 5 years? Where do you think it will go from here?

Five years ago, the focus was around advanced driver-assistance systems (ADAS), which were – at the time – relatively new in the market. These initial automated systems, once thought of as futuristic, are now gaining market acceptance as they are recognized for their safety and convenience benefits. According to a recent Wards Intelligence report, for model year 2018 cars and trucks, ADAS technologies like blind spot detection and rear cross-traffic alerts have almost 50% installation rates in the United States.

These systems are among the building blocks of where we’re headed with automated technology. We will continue to make this shift from aspirational to experiential, which will usher in a new era of automation.

What do you consider the technology milestones and developments that have sparked the biggest progress?

We’re teaching cars to do three things: sense, think and act. One major milestone, in the “sense” category, comes from advancing technology that localizes the vehicle. We have become used to GPS technology knowing where we are within a few meters. That level of detail prevents us from getting lost but isn’t precise enough for an automated vehicle. Advances like Bosch’s road signature and vehicle motion and position sensor allow the vehicle to localize itself down to a centimeter.

The “think” component of automation’s goals is being greatly impacted by machine learning and artificial intelligence. These technologies will advance the system’s ability to process information and prepare the vehicle to respond (“act”) accordingly.

How will automated technology simplify and energize driving for consumers?

Automated driving technology is already changing the ways that consumers interact with their vehicles, whether they are aware of it or not. Technologies like ABS and electronic stability control have been at work for decades as a form of behind-the-scenes automation. Now, automation is becoming more visible to the driver, and its impact is becoming more tangible.

Assist functions, done under a driver’s supervision, can relieve the driver of things like parking or maneuvering through a traffic jam. With higher levels of automation, the vehicle will increasingly be able to take on responsibility for these types of tasks – and more.

What would you say to consumers who fear that autonomous vehicles will drastically and near-immediately take away their control over driving experiences?

An average consumer isn’t going to go from extremely limited automation to robotaxis overnight. Because development and deployment will be gradual, consumers will have an opportunity to experience, in a step-by-step way, increasing automation. It’s about incremental growth in confidence as the technology is proven effective, matures and is more widely adopted.

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